Organize bookmarks in an easier and faster way
Role: Product Designer Timeframe: 1 month
Pau is a bookmark manager in a Chrome extension that help people who work most of their time in a computer. This manager let you save links, stories, articles and organize them neatly in folders or subfolders on the go with a single click. Pau is committed to save your time when working in day to day.
Problem
Pau is a small project developed without a design system, this influence the way our user interact and engage with the app. Moreover, the UI have accessible problems that need to be improved.
Goal
- Guarantee consistency across the app.
- Increase engagement with the product with a clear brand identity.
- Make Pau accessible for those who prefer dark mode and keyboard navigation.
- Improve how Pau manage your personal account.
The team conduct surveys to users between 22 and 35 years old that works from home in a computer in order to evaluate the performance of Pau. They found the following points to review:
Log In
Users are having problems when they switch from one device to another using Pau. Everytime they have to log in manually which means to write a mail and password, so it feels tedious. Besides, recover the password isn't working as expected. We have to consider an easier way to achieve that.
Health care
Users are aware of the effects caused by screen light and want to avoid this unpleasant experience in their day-to-day.
Accessible
They found Pau interesting, but they feel it's not as fast to navigate as we think since they have access only with a mouse - mouse pad for most of the common actions
System colors
Typography
Spacing
Design System
Welcome aboard
Once you install the extension on Google Chrome you become part of Pau’s universe and in a few steps you’ll be ready to start saving your favorites links and access them in the dashboard. We improve the login, since now everything store in your personal Google Chrome account.
Easy shortcuts
When it comes to day-to-day work and increase productivity, it’s very useful to have a fast and easy way to access to every tool we use. We need Pau not to be the exception. We implemented some shortcuts to help users to shift between their bookmarks.
Dark side
We want the new look enhance Pau’s personality. Moreover, we introduce the dark mode: the perfect comfort for people who have to be at the screen all the time and which can help them satisfy their day-to-day work without greatly affecting their eyesight.
Impact
During our week-long Product Hunt launch, we got 115 installations from the Google Chrome Extension Manager and 1200 total sessions. On day one, 51% of our users activate the dark mode. So far we are very happy with the result and looking forward to iterate closely with users.
What I learned
Since this project was a collaboration with a very small team and low budget, I learned how to prioritize and keep me aligned to the scope on time. I could realize how few improvements that come from user needs, give more value to a product. We know as a team, we should keep looking for opportunities and improvements.
